Creating Consistent Social Media Branding

Because social media channels are popular mainstream communication outlets and convenient ways to reach a target audience, many RDs are putting valuable time and energy into creating online platforms to build their businesses and brands. But with the oversaturation of nutrition-related pages and ever-changing algorithms, it can be difficult to turn random exposures to their […]

Outsourcing for Your Business

Your two most valuable resources as a business owner are time and money. Both are necessary but also finite. New entrepreneurs often handle as many responsibilities as possible to keep costs low, sacrificing income-producing activities in the process. This year, I made it a priority to delegate more tasks so I can focus on the […]

Get Social During National Nutrition Month®

Managing your website, blog, and social media accounts as an RD with a professional online presence takes thoughtful research and planning. Keeping people engaged is a constant challenge, but National Nutrition Month®, with its resources from the Academy of Nutrition and Dietetics, provides you with an array of ideas for new content in March. There’s […]

Creating Videos Is the Way to Go

You’ve probably heard someone say that making videos is the next big thing. It’s also likely that you’ve seen the viral “hands-in-the-pans” videos from sources such as BuzzFeed’s Tasty on your Facebook page, the videos that tend to have hundreds of thousands of views and shares. It’s a trend that’s likely to stay; according to […]

Importance of Building a Strong Online Presence

For RDs, the importance of developing an online presence can’t be underestimated. In an age when internet usage exceeds 2.4 billion users per day, more and more consumers are turning to the internet as their go-to source of health and nutrition information. As nationally recognized nutrition experts, we have a duty to be present online […]