Get Social During National Nutrition Month®

Managing your website, blog, and social media accounts as an RD with a professional online presence takes thoughtful research and planning. Keeping people engaged is a constant challenge, but National Nutrition Month®, with its resources from the Academy of Nutrition and Dietetics, provides you with an array of ideas for new content in March. There’s […]

Obesity: Communicating With Respect

“Close your eyes and visualize a successful lawyer—better yet, an award-winning lawyer,” the presenter said to several hundred FNCE® attendees. I imagined a 40-something white guy in a blue suit, in good shape, with nice hair, and at least average height. I never once considered that the speaker, Patty Nece, JD, was describing herself. Why? […]

Creating Videos Is the Way to Go

You’ve probably heard someone say that making videos is the next big thing. It’s also likely that you’ve seen the viral “hands-in-the-pans” videos from sources such as BuzzFeed’s Tasty on your Facebook page, the videos that tend to have hundreds of thousands of views and shares. It’s a trend that’s likely to stay; according to […]

Who Cares About What RDs Say? Everybody!

’Tis the season for predicting what’s to come. Identifying what will be on trend for the New Year excites consumers, business owners, marketers, and media alike. And when it comes to food and nutrition, there’s a surplus of forecasts and a ton of interest. Despite the copycat surveys of influencer insights, the standout, the gold […]