Ethically Marketing Products to Clients

There’s a doctor I know of who, like most physicians, often refers his patients to specialists—RDs, certified diabetes educators, podiatrists, ophthalmologists, cardiologists, etc. But there’s a caveat: This doctor only refers to specialists working outside of his office when he’s in a good financial position. In most cases, if his practice doesn’t offer a service, […]

Decoding Recipes

Tricia was preparing for her daughter’s 6th birthday party. Though she didn’t cook often, she decided to make spaghetti sauce from scratch. The sauce was important to her family; it was her late mother’s recipe and a childhood favorite. While at the grocery store struggling to figure out where to locate the correct ingredients, she […]

7 Ways to Network Successfully in 2017

My favorite shoes are a pair of patent leather, open-toe sling backs that happen to be bright orange. They match perfectly with my bright orange patent leather handbag. When I wear this ensemble, I receive compliments as though I’m dripping in diamonds. What does this have to do with networking? In 2010, I was the […]