Ethically Marketing Products to Clients

There’s a doctor I know of who, like most physicians, often refers his patients to specialists—RDs, certified diabetes educators, podiatrists, ophthalmologists, cardiologists, etc. But there’s a caveat: This doctor only refers to specialists working outside of his office when he’s in a good financial position. In most cases, if his practice doesn’t offer a service, […]

Decoding Recipes

Tricia was preparing for her daughter’s 6th birthday party. Though she didn’t cook often, she decided to make spaghetti sauce from scratch. The sauce was important to her family; it was her late mother’s recipe and a childhood favorite. While at the grocery store struggling to figure out where to locate the correct ingredients, she […]