Get Social During National Nutrition Month®

Managing your website, blog, and social media accounts as an RD with a professional online presence takes thoughtful research and planning. Keeping people engaged is a constant challenge, but National Nutrition Month®, with its resources from the Academy of Nutrition and Dietetics, provides you with an array of ideas for new content in March. There’s […]

Podcasting: Steps to Getting Started

An estimated 57 million Americans listen to podcasts every month, according to predictions by Advertising Age. Where people once read blogs by the hour, they now listen to podcasts by the audio minute. A decade in the making, podcasts may quickly become consumers’ go-to choice for information. Dietitians who have already started their own podcasts […]

Creating Videos Is the Way to Go

You’ve probably heard someone say that making videos is the next big thing. It’s also likely that you’ve seen the viral “hands-in-the-pans” videos from sources such as BuzzFeed’s Tasty on your Facebook page, the videos that tend to have hundreds of thousands of views and shares. It’s a trend that’s likely to stay; according to […]

Who Cares About What RDs Say? Everybody!

’Tis the season for predicting what’s to come. Identifying what will be on trend for the New Year excites consumers, business owners, marketers, and media alike. And when it comes to food and nutrition, there’s a surplus of forecasts and a ton of interest. Despite the copycat surveys of influencer insights, the standout, the gold […]

Live Streaming: An Exciting New Platform

As a dietitian, you’d never meet with a new client or patient without knowledge of the latest nutrition news and research. And as an RD working in online nutrition communications, the same should hold true when it comes to understanding the newest social media platforms. While it’s easy to feel overwhelmed each time a new […]

Videos and Podcasts Boost Visibility and Brands

Unfortunately, the loudest voices in the media aren’t always the most credible. How often do you hear oversimplified, sensationalized, or fear-mongering misinformation from celebrities and other nutrition experts? More dietitian voices need to be heard so that credible, meaningful nutrition information and advice dominates the nutrition conversation. RDs are uniquely qualified to translate complex nutrition […]