Podcasting: Steps to Getting Started

An estimated 57 million Americans listen to podcasts every month, according to predictions by Advertising Age. Where people once read blogs by the hour, they now listen to podcasts by the audio minute. A decade in the making, podcasts may quickly become consumers’ go-to choice for information. Dietitians who have already started their own podcasts […]

Creating Videos Is the Way to Go

You’ve probably heard someone say that making videos is the next big thing. It’s also likely that you’ve seen the viral “hands-in-the-pans” videos from sources such as BuzzFeed’s Tasty on your Facebook page, the videos that tend to have hundreds of thousands of views and shares. It’s a trend that’s likely to stay; according to […]

Live Streaming: An Exciting New Platform

As a dietitian, you’d never meet with a new client or patient without knowledge of the latest nutrition news and research. And as an RD working in online nutrition communications, the same should hold true when it comes to understanding the newest social media platforms. While it’s easy to feel overwhelmed each time a new […]

Videos and Podcasts Boost Visibility and Brands

Unfortunately, the loudest voices in the media aren’t always the most credible. How often do you hear oversimplified, sensationalized, or fear-mongering misinformation from celebrities and other nutrition experts? More dietitian voices need to be heard so that credible, meaningful nutrition information and advice dominates the nutrition conversation. RDs are uniquely qualified to translate complex nutrition […]

Evolution of Dietetics Jobs

In 1996, when I attended New York University to receive my RD certification and MS degree in clinical nutrition and dietetics, the job opportunities were limited. The mainstream jobs included being an in-house or outpatient dietitian in a hospital setting, working at a nursing home, or being in private practice. More than 20 years later, […]

RDs in the Media: 9 Tips When Getting Paid

As a highly sought-after media RD or consumer influencer, you’ll likely be presented with paid opportunities from industry clients. When taking advantage of these opportunities, there are a few unspoken rules that will protect your credibility, your client and the relationship, the consumer, and, importantly, our profession. The following are some of the many guidelines […]