Creating Consistent Social Media Branding

Because social media channels are popular mainstream communication outlets and convenient ways to reach a target audience, many RDs are putting valuable time and energy into creating online platforms to build their businesses and brands. But with the oversaturation of nutrition-related pages and ever-changing algorithms, it can be difficult to turn random exposures to their […]

7 Essential Website Components

It’s an exciting time to be a dietitian. Advances in digital communication provide novel opportunities to use our expertise in ways that didn’t exist when I first became an RD. At the same time, those advances make our active online presence a necessity. With so many uncredentialed nutrition experts bombarding consumers with confusing and often […]

Ethically Marketing Products to Clients

There’s a doctor I know of who, like most physicians, often refers his patients to specialists—RDs, certified diabetes educators, podiatrists, ophthalmologists, cardiologists, etc. But there’s a caveat: This doctor only refers to specialists working outside of his office when he’s in a good financial position. In most cases, if his practice doesn’t offer a service, […]