Who Cares About What RDs Say? Everybody!

’Tis the season for predicting what’s to come. Identifying what will be on trend for the New Year excites consumers, business owners, marketers, and media alike. And when it comes to food and nutrition, there’s a surplus of forecasts and a ton of interest. Despite the copycat surveys of influencer insights, the standout, the gold […]

RDs in the Media: 9 Tips When Getting Paid

As a highly sought-after media RD or consumer influencer, you’ll likely be presented with paid opportunities from industry clients. When taking advantage of these opportunities, there are a few unspoken rules that will protect your credibility, your client and the relationship, the consumer, and, importantly, our profession. The following are some of the many guidelines […]